Recently, the General Office of the General Administration of Sport of China issued the Notice on the Work Plan for restoring and Expanding Sports Consumption (hereinafter referred to as the Plan), which put forward 16 measures to further restore and expand sports consumption, and give full play to the important role of sports in expanding domestic demand and helping to build a new development pattern.
Article 16 measures include increase high quality sports products and services supply, rich sports consumption scenarios, strengthen sports consumption foundation three dimensions, put forward to deepen consumption pilot demonstration, organization to promote consumption activities, increase high quality supply, rich mass fitness activities, continue to deepen teaching fusion, dig ice and ice consumption potential, cultivating market main body, rich sports lottery supply, improve the quality of facilities, improve the exhibition platform, cultivating high-quality goods demonstration project, build new forms of sports consumption, vigorously spread sports culture, popularize sports skills, strengthen the construction of sports standards, improve the sports consumption statistics, etc.
Sports consumption refers to the consumption behavior of people in buying and using sports goods, participating in sports activities and enjoying sports services in their daily life. With the improvement of people's living standards and the enhancement of health awareness, sports consumption has become an indispensable part of People's Daily life, which is of great significance to promoting economic development and improving people's quality of life.